[Other] Branding in B2B firms

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journalㄩHandbook of Business-to-Business Marketing

AuthorsㄩKevin Lane Keller; Philip Kotler

Published dateㄩ2022-7-15

DOIㄩ10.4337/9781800376878.00021

PDF linkㄩhttps://www.elgaronline.com/view ... 781800376878-21.xml

Article linkㄩhttps://doi.org/10.4337/9781800376878.00021

Article SourceㄩEdward Elgar Publishing


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