[Elsevier] AI disclosure and advertising effectiveness: The uncanny valley of mind and the buffering role of brand strength

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journalㄩJournal of Retailing and Consumer Services

AuthorsㄩLi Mo; Ningxuan Zhu; Yusi Wu; Fengyi Deng

Published dateㄩ2027-1-

DOIㄩ10.1016/j.jretconser.2026.104994

PDF linkㄩhttps://www.sciencedirect.com/sc ... 969698926002754/pdf

Article linkㄩhttps://doi.org/10.1016/j.jretconser.2026.104994

Article SourceㄩElsevier BV


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