[Other] In search of mechanisms for influencer defence: the consequences of influencer credibility and authenticity

Libby123 Post time 1 hour(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-08-11 14:13
Reward10points

论文标题:In search of mechanisms for influencer defence: the consequences of influencer credibility and authenticity作者:Amy Wong、Yu-Chen Hung
期刊:Journal of Brand Management
发表时间:2026 年 2 月 24 日
DOI:10.1057/s41262-026-00431-5
链接:https://link.springer.com/article/10.1057/s41262-026-00431-5

Reply

Use magic Donate Report

All Reply0 Show all posts

Reply

You have to log in before you can reply Login | Register

Points Rules

Intermediate member
  • post

  • reply

  • points

    370


Return to the list