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[Wiley] A story to sell: The influence of storytelling on consumers' purchasing behavior

thaonguyen1001 Post time 2026-8-8 21:32:37 | Show all posts |Read mode
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journalㄩPsychology & Marketing

AuthorsㄩJoo Ricardo de Oliveira J迆nior; Ricardo Limongi; Weng Marc Lim; Jacqueline K. Eastman; Satish Kumar

Published dateㄩ2023-2-

DOIㄩ10.1002/mar.21758

PDF linkㄩhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/mar.21758

Article linkㄩhttps://doi.org/10.1002/mar.21758

Article SourceㄩWiley﹝


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