[Elsevier] Is that your best effort? How AI-use disclosure in digital advertising affects perceived effort and engagement

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journal：Journal of Business Research

Authors：Ripinka Koli Patil; Dan Hamilton Rice

Published date：2026-10-

DOI：10.1016/j.jbusres.2026.116354

PDF link：https://www.sciencedirect.com/sc ... 148296326003899/pdf

Article link：https://doi.org/10.1016/j.jbusres.2026.116354

Article Source：Elsevier BV。

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[Elsevier] Is that your best effort? How AI-use disclosure in digital advertising affects perceived effort and engagement Copy