[Elsevier] Exploring the roles of vlogger characteristics and video attributes on followers* value perceptions and behavioral intention

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journalㄩJournal of Retailing and Consumer Services

AuthorsㄩHsiao-Han Lu; Ching-Fu Chen; Yi-Wen Tai

Published dateㄩ2024-3-

DOIㄩ10.1016/j.jretconser.2023.103686

PDF linkㄩhttps://www.sciencedirect.com/sc ... 96969892300437X/pdf

Article linkㄩhttps://doi.org/10.1016/j.jretconser.2023.103686

Article SourceㄩElsevier BV


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