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[Emerald] Monetary discounts, metaphoric communication and mass prestige based branding: a comprehensive assessment

sapna@123 Post time 2026-8-14 04:11:54 | Show all posts |Read mode
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journalㄩEuropean Journal of Marketing

AuthorsㄩManish Das; Charles Jebarajakirthy; Balaji M.S.; Victor Saha; Mrinal Kanti Paul; Achchuthan Sivapalan

Published dateㄩ2024-12-3

DOIㄩ10.1108/ejm-08-2022-0584

PDF linkㄩhttps://www.emerald.com/insight/ ... -2022-0584/full/xml

Article linkㄩhttps://doi.org/10.1108/ejm-08-2022-0584

Article SourceㄩEmerald﹝


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