[Elsevier] A multi-study on immersive technology and consumer wellbeing: role of openness to experience in tourism industry

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journalㄩJournal of Business Research

AuthorsㄩMuhammad Ishtiaq Ishaq; Ali Raza; Asifa Younas; Qurat-ul-ain Talpur; Rehan Ahmad

Published dateㄩ2026-11-

DOIㄩ10.1016/j.jbusres.2026.116366

PDF linkㄩhttps://www.sciencedirect.com/sc ... 148296326004017/pdf

Article linkㄩhttps://doi.org/10.1016/j.jbusres.2026.116366

Article SourceㄩElsevier BV


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