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[Emerald] Does brand attachment protect consumer–brand relationships after brand misconduct inretail banking?

Pomie Post time 2026-8-14 13:26:39 | Show all posts |Read mode

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journal：International Journal of Bank Marketing

Authors：Anwar Sadat Shimul; Anisur R. Faroque; Isaac Cheah

Published date：2024-3-19

DOI：10.1108/ijbm-10-2022-0453

PDF link：https://www.emerald.com/insight/ ... -2022-0453/full/xml

Article link：https://doi.org/10.1108/ijbm-10-2022-0453

Article Source：Emerald。

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