[SAGE] [Single chapter]Whether authenticity matters for virtual cultural ambassadors: Understanding the effect of perceived authenticity on residents’ tourism support

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journal：Journal of Vacation Marketing

Authors：Boyue Cheng; Wei Han; Chenyang Hu

Published date：--

DOI：10.1177/13567667251409424

PDF link：https://journals.sagepub.com/doi/pdf/10.1177/13567667251409424

Article link：https://doi.org/10.1177/13567667251409424

Article Source：SAGE Publications。

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[SAGE] [Single chapter]Whether authenticity matters for virtual cultural ambassadors: Understanding the effect of perceived authenticity on residents’ tourism support Copy