[Other] A Systematic Review on AI in Marketing: Personalization of Advertising Campaigns and Impact on Customer Satisfaction

ricky.ricko Post time Half hour(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-08-19 05:32
Reward10points



Abreu, D.A., Silva, M.L., Neves, J., Bacalhau, L.M., Santos, V. (2025). A Systematic Review on AI in Marketing: Personalization of Advertising Campaigns and Impact on Customer Satisfaction. In: Reis, J.L., Gomes, L.M., Bogdanović, Z., Santos, J.P.M.d. (eds) Marketing and Smart Technologies. ICMarkTech 2024. Smart Innovation, Systems and Technologies, vol 438. Springer, Singapore. https://doi.org/10.1007/978-981-96-3077-6_11



https://link.springer.com/chapter/10.1007/978-981-96-3077-6_11


https://doi.org/10.1007/978-981-96-3077-6_11
Reply

Use magic Donate Report

All Reply0 Show all posts

Reply

You have to log in before you can reply Login | Register

Points Rules

Senior Member
  • post

  • reply

  • points

    910

Return to the list