[Other] Service Quality Versus Customer Satisfaction in Banking Sector: A Literature Review

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Service Quality Versus Customer Satisfaction in Banking Sector: A Literature Review

The IUP Journal of Marketing Management, Vol. XII, No. 4, November 2013, pp. 65-78

Posted: 25 Jul 2014

Sunayna Khurana

Maharishi Markandeshwar (Deemed to be University); CHANDIGARH BUSINESS SCHOOL; CHANDIGARH BUSINESS SCHOOL

Date Written: July 10, 2014

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2464493

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[Other] Service Quality Versus Customer Satisfaction in Banking Sector: A Literature Review Copy