[Elsevier] Visual complexity, brand gender, and ad effectiveness

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journalㄩInternational Journal of Research in Marketing

AuthorsㄩSiyun Chen; Veronika Ponomarenko; Linxiang Lv; David Ahlstrom

Published dateㄩ2025-6-

DOIㄩ10.1016/j.ijresmar.2024.09.004

PDF linkㄩhttps://www.sciencedirect.com/sc ... 167811624000867/pdf

Article linkㄩhttps://doi.org/10.1016/j.ijresmar.2024.09.004

Article SourceㄩElsevier BV


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