[Elsevier] How do consumers react to AI-generated green marketing content? A hybrid analysis using PLS-SEM and text mining

pemiAAb Post time 7 day(s) ago | Show all posts |Read mode
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journalㄩJournal of Retailing and Consumer Services

AuthorsㄩCheng Zhou; Bing Jiang

Published dateㄩ2025-10-

DOIㄩ10.1016/j.jretconser.2025.104431

PDF linkㄩhttps://www.sciencedirect.com/sc ... 969698925002103/pdf

Article linkㄩhttps://doi.org/10.1016/j.jretconser.2025.104431

Article SourceㄩElsevier BV


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