[Elsevier] The role of brand coolness in the masstige co-branding of luxury and mass brands

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journalㄩJournal of Business Research

AuthorsㄩSatoko Suzuki; Saori Kanno

Published dateㄩ2022-10-

DOIㄩ10.1016/j.jbusres.2022.04.061

PDF linkㄩhttps://www.sciencedirect.com/sc ... 148296322004015/pdf

Article linkㄩhttps://doi.org/10.1016/j.jbusres.2022.04.061

Article SourceㄩElsevier BV


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