[Elsevier] Enhancing customer retention in Online Retail through churn prediction: A hybrid RFM, K-means, and deep neural network approach

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journalㄩExpert Systems with Applications

AuthorsㄩMaha Zaghloul; Sherif Barakat; Amira Rezk

Published dateㄩ2025-9-

DOIㄩ10.1016/j.eswa.2025.128465

PDF linkㄩhttps://www.sciencedirect.com/sc ... 957417425020846/pdf

Article linkㄩhttps://doi.org/10.1016/j.eswa.2025.128465

Article SourceㄩElsevier BV


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