[Other] Mapping Trends and Future Directions in Consumer Engagement and Loyalty : A Comprehensive Bibliometric and Thematic Analysis

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journalㄩIndian Journal of Marketing

AuthorsㄩPrerna Arora; Anurupa B. Singh; Vandana Ahuja; Rupali Kumar

Published dateㄩ--

DOIㄩ10.17010/ijom/2025/v55/i3/174831

Article linkㄩhttps://doi.org/10.17010/ijom/2025/v55/i3/174831

Article SourceㄩAssociated Management Consultants,  PVT., Ltd.


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