[De Gruyter] Evaluation of Consumer Masstige Brand Relationship Between Generations

KimKhang123 Post time Yesterday 21:26 | Show all posts |Read mode
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journalㄩReview of Marketing Science

AuthorsㄩPaula Rodrigues; Ana Sousa; Ana Pinto Borges

Published dateㄩ2025-10-20

DOIㄩ10.1515/roms-2024-0061

PDF linkㄩhttps://www.degruyterbrill.com/d ... /roms-2024-0061/xml

Article linkㄩhttps://doi.org/10.1515/roms-2024-0061

Article SourceㄩWalter de Gruyter GmbH


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