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[Emerald] Articulating brand purpose through internal brand practices: a social practice perspective

klaudiam2910 Post time 11 hour(s) ago | Show all posts |Read mode
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journalㄩJournal of Product & Brand Management

AuthorsㄩAyla Altunren; Michael B. Beverland; Maja Golf-Papez

Published dateㄩ--

DOIㄩ10.1108/jpbm-11-2025-6529

PDF linkㄩhttps://www.emerald.com/jpbm/art ... -11-2025-6529en.pdf

Article linkㄩhttps://doi.org/10.1108/jpbm-11-2025-6529

Article SourceㄩEmerald﹝


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