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[Emerald] Purpose-driven brand identity: unveiling the link between brand purpose and brand identity

klaudiam2910 Post time 10 hour(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-08-27 00:48
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journalㄩJournal of Product & Brand Management

AuthorsㄩEnya Henning; Manfred Kirchgeorg

Published dateㄩ2026-3-26

DOIㄩ10.1108/jpbm-11-2024-5624

PDF linkㄩhttps://www.emerald.com/jpbm/art ... -11-2024-5624en.pdf

Article linkㄩhttps://doi.org/10.1108/jpbm-11-2024-5624

Article SourceㄩEmerald﹝


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