[Taylor&Francis] Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions

locke Post time 2 hour(s) ago | Show all posts |Read mode
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journalㄩJournal of Advertising

AuthorsㄩEugene Cheng-Xi Aw; Lauren I. Labrecque

Published dateㄩ2023-5-27

DOIㄩ10.1080/00913367.2022.2066034

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/00913367.2022.2066034

Article linkㄩhttps://doi.org/10.1080/00913367.2022.2066034

Article SourceㄩInforma UK Limited


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