[SAGE] Hooked at First Glance: How Paratextual Narrative Hooks Drive Viewing Interest in Tourism Short Videos

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journalㄩJournal of Travel Research

AuthorsㄩYing Qu; Shuyi Zhou; Yinyin Dong

Published dateㄩ--

DOIㄩ10.1177/00472875261479609

PDF linkㄩhttps://journals.sagepub.com/doi/pdf/10.1177/00472875261479609

Article linkㄩhttps://doi.org/10.1177/00472875261479609

Article SourceㄩSAGE Publications


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