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[Emerald] How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role ofgreen self-identity in the new energy vehicle market

minhvo.101 Post time The day before yesterday 10:14 | Show all posts |Read mode
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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩKaixin Yang; Huimei Bu; Rui Huang; Matthew Tingchi Liu

Published dateㄩ--

DOIㄩ10.1108/apjml-01-2024-0095

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-0095/full/xml

Article linkㄩhttps://doi.org/10.1108/apjml-01-2024-0095

Article SourceㄩEmerald﹝


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Georgee Junior Member
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