The Influence of Green Marketing and Eco Labelling on Gen Z’s Sustainable Purchases in Indonesia

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journal：2025 4th International Conference on Creative Communication and Innovative Technology (ICCIT)

Authors：Nur Ghina Alya Rosyaadah; Timothy Bethanda Suryobekti; Muhammad Kimi Iman Chaesabina; Leo Andri Yulius Caesar; April Lansonia

Published date：2025-8-15

DOI：10.1109/iccit65724.2025.11166973

PDF link：https://ieeexplore.ieee.org/stampPDF/getPDF.jsp?arnumber=11166973

Article link：https://doi.org/10.1109/iccit65724.2025.11166973

Article Source：IEEE。

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