[Emerald] What happens after product rebranding: understanding the interrelational effect of brand attachment, brand distinctiveness and consumer attitudes on brand loyalty

aarenphan1071 Post time The day before yesterday 11:59 | Show all posts |Read mode
This post will be closed automatically in 2026-08-27 11:58
Reward10points

journalㄩAfrican Journal of Economic and Management Studies

AuthorsㄩIsaac Mensah; Yaw Brew

Published dateㄩ2024-7-30

DOIㄩ10.1108/ajems-06-2023-0216

PDF linkㄩhttps://www.emerald.com/insight/ ... -2023-0216/full/xml

Article linkㄩhttps://doi.org/10.1108/ajems-06-2023-0216

Article SourceㄩEmerald


Remarkㄩ10

Best Answer

Please approve

View Full Content

Reply

Use magic Donate Report

All Reply1 Show all posts
Georgee Post time The day before yesterday 11:59 | Show all posts

This post has been completed

Completed attachments will be deleted within 24 hours.
Reply

Use magic Donate Report

Junior Member
  • post

  • reply

  • points

    140


Return to the list