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[Emerald] Empowerment to commitment: how live-streaming atmosphere and relational bonds drive impulse consumption?

Yuen_Ne Post time The day before yesterday 14:26 | Show all posts |Read mode
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journalㄩJournal of Research in Interactive Marketing

AuthorsㄩPu Lai; Eugene Cheng-Xi Aw; Garry Wei-Han Tan

Published dateㄩ2025-5-13

DOIㄩ10.1108/jrim-03-2024-0131

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-0131/full/xml

Article linkㄩhttps://doi.org/10.1108/jrim-03-2024-0131

Article SourceㄩEmerald﹝


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