[Other] Exploring green brand equity for millennials: an SEM-ANN analysis of green brand knowledge, environmental attitude, and green brand image

minhvo.101 Post time Yesterday 15:47 | Show all posts |Read mode
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journalㄩInternational Journal of Technology, Policy and Management

AuthorsㄩPankaj Tiwari; Shaunak Pal

Published dateㄩ2024--

DOIㄩ10.1504/ijtpm.2024.135978

PDF linkㄩhttp://www.inderscienceonline.co ... 4/IJTPM.2024.135978

Article linkㄩhttps://doi.org/10.1504/ijtpm.2024.135978

Article SourceㄩInderscience Publishers


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