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[Emerald] How does consumers＊ scarcity mentality in live-streaming influence impulse buying behavior? An empirical study from a competitive perspective

Yuen_Ne Post time The day before yesterday 15:58 | Show all posts |Read mode
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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩFang Liu; Yuqi Zhang; Zheng Li

Published dateㄩ--

DOIㄩ10.1108/apjml-04-2025-0580

PDF linkㄩhttps://www.emerald.com/apjml/ar ... -04-2025-0580en.pdf

Article linkㄩhttps://doi.org/10.1108/apjml-04-2025-0580

Article SourceㄩEmerald﹝


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