[Wiley] AI呻riven Personalization in Social Media Advertising: How Tracking Awareness and eWOM Homophily Shape Trust and Consumer Responses

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journalㄩPsychology & Marketing

AuthorsㄩAndrea Heintz Tangari; My (Myla) Bui; Anjala S. Krishen; Elyria Kemp

Published dateㄩ2026-9-

DOIㄩ10.1002/mar.70166

PDF linkㄩhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/mar.70166

Article linkㄩhttps://doi.org/10.1002/mar.70166

Article SourceㄩWiley


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