What inspires impulse buying in live-streaming commerce? Insights from social commerce entrepreneurs

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journal：Journal of Entrepreneurship in Emerging Economies

Authors：Alhamzah Al Sayed Noor; XinYing Chew; Mohammed Salah; Ibrahim Arpaci; Abdullah Mohammed Sadaa; Sammar Abbas

Published date：--

DOI：10.1108/jeee-12-2025-0842

PDF link：https://www.emerald.com/jeee/art ... -12-2025-0842en.pdf

Article link：https://doi.org/10.1108/jeee-12-2025-0842

Article Source：Emerald。

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[Emerald] What inspires impulse buying in live-streaming commerce? Insights from social commerce entrepreneurs

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