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[Emerald] Customer brand engagement in brands＊ self-built live streaming e-commerce: a mixed-methods study

Yuen_Ne Post time 20 hour(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-08-28 01:30
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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩRuohong Hao; Jiang Jiang; Ri Na

Published dateㄩ2026-3-4

DOIㄩ10.1108/apjml-11-2024-1755

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-1755/full/xml

Article linkㄩhttps://doi.org/10.1108/apjml-11-2024-1755

Article SourceㄩEmerald﹝


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BJ030 Post time 20 hour(s) ago | Show all posts

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