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[Emerald] Investigating the impact ofauthenticity of social media influencers on followers' purchase behavior: mediating analysis ofparasocial interaction on Instagram

nquwnh Post time 9 hour(s) ago | Show all posts |Read mode
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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩDurgesh Agnihotri; Pallavi Chaturvedi; Kushagra Kulshreshtha; Vikas Tripathi

Published dateㄩ2023-11-16

DOIㄩ10.1108/apjml-07-2022-0598

PDF linkㄩhttps://www.emerald.com/insight/ ... -2022-0598/full/xml

Article linkㄩhttps://doi.org/10.1108/apjml-07-2022-0598

Article SourceㄩEmerald﹝


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