[Taylor&Francis] Decoding the Trust Matrix: Unraveling Key Predictors of Consumer Trust in AI-Generated Personalized Advertising

Rameha1980 Post time 8 hour(s) ago | Show all posts |Read mode
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journalㄩJournal of Interactive Advertising

AuthorsㄩYang Feng; Hyehyun Julia Kim

Published dateㄩ2025-4-3

DOIㄩ10.1080/15252019.2025.2468286

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/15252019.2025.2468286

Article linkㄩhttps://doi.org/10.1080/15252019.2025.2468286

Article SourceㄩInforma UK Limited


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