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[Emerald] Should production experience or enjoyment experience be used? The impact of virtual influencers＊ persuasion strategy on purchase intention

smileduck Post time 2 hour(s) ago | Show all posts |Read mode
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journalㄩEuropean Journal of Marketing

AuthorsㄩXueying Wang; Yuexian Zhang

Published dateㄩ--

DOIㄩ10.1108/ejm-01-2025-0039

PDF linkㄩhttps://www.emerald.com/ejm/arti ... -01-2025-0039en.pdf

Article linkㄩhttps://doi.org/10.1108/ejm-01-2025-0039

Article SourceㄩEmerald﹝


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BJ030 Post time 2 hour(s) ago | Show all posts

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