[SAGE] Love is in the # Rare? Investigating Brand Love Prevalence and its Link With Behavioural Loyalty Across Multiple Product Categories

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journalㄩInternational Journal of Market Research

AuthorsㄩJordan Blaine White; Steve Bellman; Virginia Beal; Aaron Michelon; Byron Sharp

Published dateㄩ2026-9-

DOIㄩ10.1177/14707853261459215

PDF linkㄩhttps://journals.sagepub.com/doi/pdf/10.1177/14707853261459215

Article linkㄩhttps://doi.org/10.1177/14707853261459215

Article SourceㄩSAGE Publications


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