[Wiley] Getting away from death fear: How disease threat drives consumers' colorfulness seeking

Subhashree@2006 Post time 24 min. ago | Show all posts |Read mode
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journalㄩJournal of Consumer Behaviour

AuthorsㄩYanxi Yi; Zhiwei Luo; Wangshuai Wang; Jie Li; Bing Han

Published dateㄩ2024-5-

DOIㄩ10.1002/cb.2262

PDF linkㄩhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/cb.2262

Article linkㄩhttps://doi.org/10.1002/cb.2262

Article SourceㄩWiley


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