[Wiley] The Impact of Sensory Verbs in Online Reviews on Helpfulness Perception and Purchase Intention: The Mediating Role of Narrative Processing

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journal：Psychology & Marketing

Authors：Qing Yao; Haipeng (Allan) Chen

Published date：2025-11-

DOI：10.1002/mar.70006

PDF link：https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/mar.70006

Article link：https://doi.org/10.1002/mar.70006

Article Source：Wiley。

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[Wiley] The Impact of Sensory Verbs in Online Reviews on Helpfulness Perception and Purchase Intention: The Mediating Role of Narrative Processing Copy