[Elsevier] Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load

annazirabs Post time 29 min. ago | Show all posts |Read mode
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journalㄩComputers in Human Behavior

AuthorsㄩYuhmiin Chang; Esther Thorson

Published dateㄩ2023-2-

DOIㄩ10.1016/j.chb.2022.107544

PDF linkㄩhttps://www.sciencedirect.com/sc ... 747563222003648/pdf

Article linkㄩhttps://doi.org/10.1016/j.chb.2022.107544

Article SourceㄩElsevier BV


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