[Elsevier] Fitness Apps's purchase behaviour: Amalgamation of Stimulus-Organism-Behaviour-Consequence framework (S–O–B–C) and the innovation resistance theory (IRT)

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revista: Revista de Comercio Minorista y Servicios al Consumidor

Autores: Debarun Chakraborty; Hari Babu Singu; Smruti Patre

Fecha de publicación: 2022-7-

DOI: 10.1016/j.jretconser.2022.103033

Enlace PDF: https://www.sciencedirect.com/sc ... 969698922001266/pdf

Artículo enlace: https://doi.org/10.1016/j.jretconser.2022.103033

Fuente del artículo: Elsevier BV .

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[Elsevier] Fitness Apps's purchase behaviour: Amalgamation of Stimulus-Organism-Behaviour-Consequence framework (S–O–B–C) and the innovation resistance theory (IRT) Copy