[SAGE] The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres

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journal:Journal of Marketing

Authors:Tim Hill; Robin Canniford; Giana M. Eckhardt

Published date:2022-5-

DOI:10.1177/00222429211023355

PDF link:https://journals.sagepub.com/doi/pdf/10.1177/00222429211023355

Article link:https://doi.org/10.1177/00222429211023355

Article Source:SAGE Publications


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