[Other] Sports Viewing Experience on Social Live Streaming Services: Examination of the Impact of Live Chat and Streamer Presence on Flow

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journalㄩSport Marketing Quarterly

AuthorsㄩDeokkyung Ock; Yongjin Hwang; Seomgyun Lee

Published dateㄩ2024-12-

DOIㄩ10.32731/smq.334.122024.02

PDF linkㄩhttps://journals.sagepub.com/doi/pdf/10.32731/smq.334.122024.02

Article linkㄩhttps://doi.org/10.32731/smq.334.122024.02

Article SourceㄩSAGE Publications


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