[Other] Beyond the last touch: A framework for implementing multi-touch attribution in hightouch enterprise marketing

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journalㄩApplied Marketing Analytics: The Peer-Reviewed Journal

AuthorsㄩSri Duggirala

Published dateㄩ--

DOIㄩ10.69554/deag9699

Article linkㄩhttps://doi.org/10.69554/deag9699

Article SourceㄩHenry Stewart Publications


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