[Other] Examining the Prevalence and Impact of Sport Fans* Rituals: A Sensory Marketing Perspective

Subhashree@2006 Post time Half hour(s) ago | Show all posts |Read mode
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journalㄩSport Marketing Quarterly

AuthorsㄩEric M. Hungenberg; Mark A. Slavich; Ricardo R. Cayolla

Published dateㄩ2024-12-

DOIㄩ10.32731/smq.334.122024.01

PDF linkㄩhttps://journals.sagepub.com/doi/pdf/10.32731/smq.334.122024.01

Article linkㄩhttps://doi.org/10.32731/smq.334.122024.01

Article SourceㄩSAGE Publications


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