[Other] Artificial Intelligence-Powered Digital Streamers in Online Retail: Empirical Insights and Design Strategies from Experiments

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journalㄩInformation Systems Research

AuthorsㄩYahui Liu; Lei Wang; Shuai Yang; Yanwen Wang

Published dateㄩ2026-6-

DOIㄩ10.1287/isre.2023.0024

PDF linkㄩhttps://pubsonline.informs.org/doi/pdf/10.1287/isre.2023.0024

Article linkㄩhttps://doi.org/10.1287/isre.2023.0024

Article SourceㄩInstitute for Operations Research and the Management Sciences (INFORMS)


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