[Elsevier] How pre-purchase return tendency shapes planned vs. unplanned returns in livestream commerce

huyenanh610206 Post time Yesterday 23:42 | Show all posts |Read mode
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journalㄩJournal of Retailing and Consumer Services

AuthorsㄩQishen Zhou; Anton Yang; Yalan Xu; Fangmin Zhan

Published dateㄩ2026-2-

DOIㄩ10.1016/j.jretconser.2025.104616

PDF linkㄩhttps://www.sciencedirect.com/sc ... 969698925003959/pdf

Article linkㄩhttps://doi.org/10.1016/j.jretconser.2025.104616

Article SourceㄩElsevier BV


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