[Other] Rock in Rio Festival: Influences of Brand Experience and the Brand Personality in Audience of a Music Festival in Brazil

pradiptakumar Post time 1 hour(s) ago | Show all posts |Read mode
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journalㄩEvent Management

AuthorsㄩFrederico Rafael Vargas Rocha; Javier de Esteban Curiel; Luiz Rodrigo Cunha Moura

Published dateㄩ2022-5-18

DOIㄩ10.3727/152599521x16367300695861

PDF linkㄩhttps://www.ingentaconnect.com/c ... 6/00000004/art00002

Article linkㄩhttps://doi.org/10.3727/152599521x16367300695861

Article SourceㄩCognizant, LLC


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