[Emerald] From brand awareness with brand association to brand advocacy in thefood and beverage sector: themediation role of brand equity

Binhcsc Post time 7 day(s) ago | Show all posts |Read mode
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journal:Asia Pacific Journal of Marketing and Logistics

Authors:Luong Ngan Nguyen; Thanh Tiep Le; Thi Cuc Phan

Published date:--

DOI:10.1108/apjml-12-2025-2768

PDF link:https://www.emerald.com/apjml/ar ... -12-2025-2768en.pdf

Article link:https://doi.org/10.1108/apjml-12-2025-2768

Article Source:Emerald


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