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[Emerald] The power of attraction: how brand allure capital builds digital consumer connections with luxury brands

Binhcsc Post time 7 day(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-09-11 14:56
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journal：Asia Pacific Journal of Marketing and Logistics

Authors：Wonbae Pang; Minjung Cho; Eunju Ko

Published date：--

DOI：10.1108/apjml-03-2025-0429

PDF link：https://www.emerald.com/apjml/ar ... -03-2025-0429en.pdf

Article link：https://doi.org/10.1108/apjml-03-2025-0429

Article Source：Emerald。


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