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[Emerald] Understanding the role of image, quality and price for developing prestigious mass brands

Binhcsc Post time 7 day(s) ago | Show all posts |Read mode
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journal：Asia Pacific Journal of Marketing and Logistics

Authors：Balgopal Singh

Published date：2023-3-9

DOI：10.1108/apjml-08-2021-0628

PDF link：https://www.emerald.com/insight/ ... -2021-0628/full/xml

Article link：https://doi.org/10.1108/apjml-08-2021-0628

Article Source：Emerald。


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