[Springer] Reviewing the SmartPLS 4 software: the latest features and enhancements

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journal                        Journal of Marketing Analytics
Authors:Cheah (Jacky), JH., Magno, F. & Cassia, F

Published date:08 December 2023

DOI:10.1057/s41270-023-00266-y

PDF link:https://link.springer.com/article/10.1057/s41270-023-00266-y

Article link:https://doi.org/10.1057/s41270-023-00266-y

Article Source:                        Journal of Marketing Analytics


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